Communication strategies: get buy-in
Document Details
Type: Briefings
Subject: Buy-in for Ethical Trade
Access: Public
How can ethical trade managers persuade staff across their company to take labour standards seriously? What can be done to overcome supplier scepticism about ethical trade and persuade them that improving working conditions makes good business sense? How can commitment be maintained during troubled economic times? What are some companies already doing? Two ETI member companies shared their substantial experience at our 2008 conference, Ethical trade: the next decade.
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Other briefing papers from ETI's 2008 conference
Industrial relations: raise the bar
Living wage: make it a reality
Migrant labour: urgent response required
Core business practices: make it your business
